Photo studio-3.jpg

This dynamic video series is quickly becoming one of the most talked about must-have tools to help your consultants improve communication with their brides, and translate that into more and more sales for your store!  

Be prepared to learn the Language of Bride, how to help the bride realize “the sky is the limit”when it comes  to creating her ultimate gown. Whether it is adding sleeves to a gown, a belt or veil, learn how to love the bride, and close the sale. 

Included in the series are fourteen videos that cover a range of topics including: the Mom, the Bridal Party, overcoming the hardest objections, veil tips and sleeves, avoiding phrases that kill the appointment, and the art of mastering the vernacular of Bride Country — and much, much more!

PLUS, you will also receive a sixty-five pageworkbook to help you and your consultants take specific notes and then dig deeper into this complicated culture and language of “Bride”!! This investment for your shoppe is one that keeps giving back for years and years to come!

Wendy’s unique approach is revolutionizing the industry and will focus your entire staff to understand and master every kind of interaction with Brides — and your business will grow with every application of the principles taught in this series.  

Join us on this amazing adventure as we navigate Bride Country, learn the culture, and master this complicated but beautiful language, we call Speaking Bride!!

Photo studio-2.jpg

Join Wendy on Thursday, March 29th for two in-depth, stylist training sessions, as she comes to you virtually to share a wealth of practical knowledge that will help your staff learn some of the important nuances of the language of Bride! 

Session 1 - 11:00 to 12:30

"Start at the Beginning: How to Lead the Bride from the Outset" 

So many appointments are won or lost in the early moments of our interactions with brides.  Here, Wendy will reveal some of the biggest secrets to shaping the appointment intentionally from the opening conversation with the Bride, and even before (on the phone, email, Facebook, etc.)! 

Session 2 - 13:30 to 15:00

"Closing the Deal: Leading the Bride to the Decision She Wants to Make”

Every bride who tries on dresses at a boutique is going to wear a wedding dress on her wedding day.  Therefore, we know this: the bride WANTS to buy a dress!  Sometimes, we can focus so hard on trying to "make a sale" that we behave as if we are trying to convince the bride to make a decision she doesn't already want to make.  In this session, Wendy will shatter the myth that says brides need to be convinced to buy.  They do not need to be convinced, but led.  Session 2 will build on the foundation of Session 1, as Wendy reveals how to use the influence you learn to win in Session 1 to close the sale in Session 2. 



Photo studio-5.jpg

Would you like Wendy to personally train your staff every month??  The Do You Speak Bride Stylist Masterclass is a virtual way for Wendy to visit your boutique and regularly train your stylists to speak Bride like they never have before!  Let your stylists connect and interact with the leading bridal stylist expert in the industry, and build your team AND your bottom line!                                                              Wendy deals with the tough questions your stylists face every day -- how to free a bride to purchase on her first visit, overcoming specific objections, dealing with customer service obstacles, and much, much more!  All sessions are recorded and available for later viewing with your membership!  Energize and inspire your team throughout the year while you build your business to stronger levels than ever before!

Membership runs for 12 months.