Welcome to Bride Country!



How do you help a couple navigate their wedding planning experience in “Bride Country” even with tons of emotions, high stress, difficult family, and way to much bad information out there?

What about getting her to say “yes” quickly and easily when there are so many options competing for her attention? 

How do you make your business THE destination in the Country of Bride?  

It has nothing to do with winning a price war or killing yourself working more than anyone else. It’s about being secure in who you are, what you do, and what sets your business apart. It’s about finding your business’ voice and learning to speak the Language of Bride...



Signature Video Series

The Do You Speak Bride Signature Video Series is one of our resources specifically for bridal boutiques and it’s quickly becoming and industry known must-have tool to help your consultants improve communication with their brides, and translate that into more and more sales for your store!  

Be prepared to learn the Language of Bride, how to help the bride realize “the sky is the limit”when it comes  to creating her ultimate gown. Whether it is adding sleeves to a gown, a belt or veil, learn how to love the bride, and close the sale. 

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In this multi-faceted world of independent wedding businesses , I think we all know that the only thing that is constant is change.  

The ones who last — the ones who build momentum — the ones who defy the odds — THESE are the ones who think outside the box — the ones who stay independent — the ones who refuse to listen to naysayers — the ones who analyze the opinions of others, but make their own decisions — the ones who take ownership of their mistakes and always emerge stronger — the ones who rule with forward motion, and never commiserate — the ones who believe that their success is in their hands, their strength is internal, their voice is their own, and their eyes are always looking ahead — THESE are the ones that will somehow always be launching upward, launching ahead, launching products, and launching ideas from which others can benefit.  They find the secret ways to stay ahead of the curve.  Is this you?  Then you will want to be at LAUNCH.  Is this not you yet?  Then you will want to be at LAUNCH.